Target Is Rolling out 150 New Makeup Products Specifically for Darker Skin Tones

April 2018

Shop RE:SET Liquid Matte Foundation

Since Rihanna's widely successful launch of Fenty Beauty last September, it seems that cosmetics companies have been shifting their focus to increase inclusivity and diversity in their shades (and campaigns), allowing everyone to be represented. And that's exactly what Target's launch is trying to achieve here. Now, their shoppers can enjoy a wide range of foundations, lip colors, eyeshadows, highlighters, and more.