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WELCOME
New Makeup
Meticulously tested by people who know your struggle
Introducing
Best Sellers
You won't re—gret these
Sticky
Trending
Our latest obsession
Re-veal Mascara's lightweight formula keeps straight, stubborn lashes lifted and curled all day.
SUSTAINABILITY MATTERS
Down for the planet
Sustainable ingredients in simple and recyclable packaging.
IN STYLE
Trending for Fall
Espresso eyes, hydrated lips + soft matte skin give an effortlessly flawless look.
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Our formulas are our innovation.
Founded by Ashley Ocampo, a perfectionist cosmetic chemist, our mission is to make makeup more wearable for more women by simplifying and solving one product's problem at a time.
Promotion
TRY BEFORE YOU BUY
ALL OCTOBER LONG
TRY BEFORE YOU BUY
Get all 6 shades of our Re—invent Skin Tint Minis with every purchase of our Kabuki Brush.
*While supplies last.
For a limited time
FREE MAKEUP BAG
With every purchase
*No code needed.