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WELCOME
New Makeup
Meticulously tested by people who know your struggle
Introducing
Best Sellers
You won't re—gret these
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Trending
Our latest obsession
Re-veal Mascara's lightweight formula keeps straight, stubborn lashes lifted and curled all day.
SUSTAINABILITY MATTERS
Down for the planet
Sustainable ingredients in simple and recyclable packaging.
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Our formulas are our innovation.
Founded by Ashley Ocampo, a perfectionist cosmetic chemist, our mission is to make makeup more wearable for more women by simplifying and solving one product's problem at a time.