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BF SALE 35% OFF NO CODE NEEDED +
FREE makeup bag ALL orders & makeup sponge orders $40+

BF SALE 35% OFF NO CODE NEEDED +
FREE makeup bag ALL orders & makeup sponge orders $40+

BLACK FRIDAY SALE

35% OFF SITE-WIDE

It’s a BIG deal. Shop our Black Friday event and take advantage of these genius savings. Excludes sets and gift cards. NO CODE NEEDED.

Shop Now

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SMART BEAUTY

Smart makeup doesn’t cover up skin - it Re-invents it. Founded by a boundary breaking female chemist for the highly ambitious, we believe the right formulas can Re-set barriers, Re-new and Re-veal your unmistakable brilliance.

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ABOUT

Re-invent yourself your way, any day.
Makeup to break rules, break barriers, and break glass ceilings.

Female-founded
Science-led
Good-for-skin
Sustainable
Cruelty-free