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Free Makeup Sponge & Free shipping orders $40+
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      Modal holding Re-wind Concealer
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      Re-wind

      Blurring Full–Coverage Concealer

      Full coverage, full–on flawless. A weightless, cream-to-powder concealer powered by spherical diamond powder for a soft-focus finish.

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      SMART BEAUTY

      Smart makeup doesn’t cover up skin - it Re-invents it. Founded by a boundary breaking female chemist for the highly ambitious, we believe the right formulas can Re-set barriers, Re-new and Re-veal your unmistakable brilliance.

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      BEST SELLERS
      Re-wind Blurring Full Coverage Concealer

      Re-wind
      Blurring Full Coverage Concealer

      $20.00
      Re-touch Soft Focus Setting Powder

      Re-touch
      Soft Focus Setting Powder

      $22.00
      Brilliant Kabuki Brush

      Brilliant Kabuki Brush

      $18.00
      Brilliant Powder Brush

      Brilliant Powder Brush

      $16.00
      Re-mix Complexion Sponge

      Re-mix
      Complexion Sponge

      $10.00
      ABOUT

      Re-invent yourself your way, any day.
      Makeup to break rules, break barriers, and break glass ceilings.

      #haleysbeauty

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      Female-founded
      Science-led
      Good-for-skin
      Sustainable
      Cruelty-free