One trio, every occasion covered. Instead of a single shade, this trio is built around versatility: 

• Whisper: a neutral for daily wear
• Flirt: a bold for going out
• Crush: a seasonal statement shade for the holidays themselves

It solves the actual problem people have when gifting lip products— guessing the "right" color— by giving three right answers instead of one.

• Indecisive shoppers (solves the "what color do they like?" problem)
• Stocking stuffers / secret Santa
• First-time gifters who want to look thoughtful without overthinking it

• 97% agreed it felt hydrating and weightless on their lips*
• 97% agreed it gave them a soft "your lips but better" tint
• 87% agreed the stain was transfer-proof*

*in a consumer survey of 36 people with different skin types and tones

• Vegan Squalane: Weightlessly nourishes lips and helps prevent dryness often caused by long-wear lip stains.
• Vitamin E: Provides antioxidant hydration for smoother, healthier-looking lips.
• Glycerin: Draws in moisture to keep lips soft, cushiony, and comfortable throughout wear.

FLIRT: Aqua, Diisostearyl Malate, Pentaerythrityl Tetraisostearate, Diphenyl Dimethicone, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Polysorbate 60, Sorbitan Isostearate, Glycerin, Titanium Dioxide (CI 77891), Glyceryl Stearate, 1,2-Hexanediol, Cetyl PEG/PPG-10/1 Dimethicone, PEG-100 Stearate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Caprylyl Glycol, Iron Oxide Yellow(CI 77492), Iron Oxide Red (CI 77491), Ammonium Acrylates Copolymer, Methylpropanediol, Red 33 (CI 17200), Sodium Acrylates Copolymer, Yellow 5 (CI 19140), Red 28 (CI 45410), Ammonium polyacrylate, Triethoxycaprylylsilane, Phenylpropanol, Alumina, Blue 1 (CI 42090), Phenoxyethanol, Butylene Glycol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Triisopropanolamine, Tocopherol.

WHISPER: Aqua, Diisostearyl Malate, Pentaerythrityl Tetraisostearate, Diphenyl Dimethicone, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Polysorbate 60, Sorbitan Isostearate, Glycerin, Titanium Dioxide (CI 77891), Glyceryl Stearate, 1,2-Hexanediol, Cetyl PEG/PPG-10/1 Dimethicone, PEG-100 Stearate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Caprylyl Glycol, Ammonium Acrylates Copolymer, Methylpropanediol, Yellow 6 (CI 15985), Red 33 (CI 17200), Sodium Acrylates Copolymer, Yellow 5 (CI 19140), Alumina, Phenylpropanol, Triethoxycaprylylsilane, Red 28 (CI 45410), Blue 1 (CI 42090), Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Triisopropanolamine, Tocopherol.

CRUSH: Aqua, Diisostearyl Malate, Pentaerythrityl Tetraisostearate, Diphenyl Dimethicone, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Polysorbate 60, Sorbitan Isostearate, Glycerin, Glyceryl Stearate, 1,2-Hexanediol, Cetyl PEG/PPG-10/1 Dimethicone, PEG-100 Stearate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Caprylyl Glycol, Iron Oxide Red (CI 77491), Red 33 (CI 17200), Red 28 (CI 45410), Yellow 6 (CI 15985), Blue 1 (CI 42090), Ammonium polyacrylate, Butylene Glycol, Phenoxyethanol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Triisopropanolamine, Tocopherol.