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Get a FREE Front Zip Pouch with orders $40+ | Use code "SMARTSPRING" for 20% OFF All Single Brushes

Get a FREE Front Zip Pouch with orders $40+ | Use code "SMARTSPRING" for 20% OFF All Single Brushes

BEAUTY MADE
BRILLIANT

ABOUT US

The Founder

Founder Ashley Ocampo understands "smart beauty".​ As a makeup lover, she’s experienced the frustrations of products causing skin issues and irritation. As a chemist, she possesses an in-depth knowledge of ingredients and innovation. She created HALEYS to use science—not fluff—to meticulously formulate the kind of makeup she could never find herself. Full-coverage products with high-performance results that never compromise your complexion.

Our Smart Ingredient Philosophy

Introducing beauty made brilliant. Powered by both natural and advanced synthetic ingredients, our chemist founder, Ashley, picks the most skin-friendly, science-backed ingredients available to create the highest-performance products possible. No irritation. No clogged pores. Yes to seamless, gorgeous coverage that wears all day.

Because when your skin looks good, your makeup looks better.

It’s pretty genius, really.

100% Vegan and Cruelty-Free

Our formulas are enriched with skin-friendly, non-irritating ingredients and always formulated without fragrances, parabens, sulfates, and phthalates. All of our products are vegan and cruelty-free.

HALEYS is a proud partner of PETA's Beauty Without Bunnies program, and we pledge to never test on animals or use animal-derived ingredients in our products.

Female-founded
Science-led
Good-for-skin
Sustainable
Cruelty-free
Products Lineup

Sustainability Effort

We’re obsessed with all things beauty, which includes keeping the planet looking gorgeous.

That’s why all our tubes are derived from natural & renewable sugarcane grown in Brazil, which is brilliantly converted into a versatile bioplastic that is 100% recyclable.

Recycling your empties has never been sweeter (or smarter).

Refinery29

Founder Ashley Ocampo paves the way for a more inclusive beauty industry that also includes vegan formulations that are gentle and safe for sensitive skin."

Marie Claire

Those with sensitive skin will be impressed by this 100% vegan, cruelty-free formulation that delivers a filter-like finish."

People

The brand also makes sure each product also packs complexion-treating ingredients.
PRESS