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Beauty without Re—gret™


meet Ashley

HALEYS was founded by Ashley Ocampo, a Filipina American who struggled to find makeup that fit her Asian skin tone, skin type and features.

Plagued by acne, oily skin and short lashes in a world where perfection is expected, the self-proclaimed beauty junkie fell in love with beauty and the transformative power it had for her confidence.

After earning a degree in chemistry, Ashley rejected the cliché medical/pharmaceutical path for an R&D career at – gasp – global cosmetic companies where she was left unimpressed by what crossed her lab bench.

Driven by high expectations and a low tolerance for formulas that slip, fade and clog, Ashley set out to create best-in-class makeup that’s meticulously formulated to enhance your best features.

+ Science-Led

Founded by a female chemist who knows her sh*t, our team expertly navigates innovative ingredients and methods to create modern makeup.

+ Good-for-Skin

Our formulas are skin-friendly, non-irritating and won’t clog your pores. We kicked unnecessary additives like parabens, sulfates and phthalates to the curb.

+ High-performance

Comfortable, easy-to-use, long-lasting makeup you won’t think twice about applying.

+ Active Listeners

You heard that right – we're always learning how to improve and exceed your expectations.

+ Real Values

We value efficiency and effectiveness over EXTRA. We streamline our formulas and packaging to pass those savings onto you.

100% Vegan + Cruelty-Free

None of our makeup leaves the warehouse without Bruno’s paw of approval (our Chief Frenchie Officer)

HALEYS is a proud partner of PETA’s Beauty Without Bunnies program, and we pledge to NEVER test on animals or use animal-derived ingredients in our products.

kick a** formulas

Skin-friendly, science-backed ingredients for high-performance beauty products that exceed expectations, not budgets.

Ashley has discovered the perfect blend of skin-loving ingredients that do not compromise makeup performance. Hero ingredients we love include Marula Oil, Ylang Ylang Water, and Bakuchiol, and for superior blurring and smoothing, we pioneered our products to include Spherical Powder.

With a focus on developing products that will not promote break outs or irritate skin, EWG, HRIPT testing, and are our guiding principles. With each new addition to our collection, we conduct consumer studies to measure performance and skin-comfort.

All of our products are formulated without parabens, mineral oils, fragrances, phthalates, sulfates and animal-derived ingredients. 

Products Lineup

We are down for the planet.

Makeup you can feel good about unboxing and wearing.

  • Our cartons are made of renewable, recyclable paperboard sourced from environmentally-sound forests and suppliers. 
  • Our tubes are derived from renewable sugarcane grown in Brazil that have been converted into 100% recyclable bioplastic.
  • We are a sustainability always company. We often use synthetic ingredients that are lab grown through green technology, a practice that dramatically lessens our impact on the environment.


Founder Ashley Ocampo paves the way for a more inclusive beauty industry that also includes vegan formulations that are gentle and safe for sensitive skin."

Marie Claire

Those with sensitive skin will be impressed by this 100% vegan, cruelty-free formulation that delivers a filter-like finish."


The brand also makes sure each product also packs complexion-treating ingredients.