The "Re" in all of our products stands for
Re—think,
Re—make,
Re—markable
It's our approach to product development.
Re—think: Start with a problem.
Re—make: Solve it with formulation and packaging.
Re—markable: Iterate until it's absolutely perfect.
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We're formula-first
We're all about the product performance and not shy about getting nerdy about exactly what we’ve done to make makeup work better for you. We keep working until every product is as perfect as possible, scrapping what doesn’t get us feeling inspired and testing everything on our team of all tones, textures, and types with a rigor not often seen in makeup. Every formula passes our HALEYS Simplicity
Standard—ensuring it’s easy to wear and intuitive to
apply in as few steps as possible.