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Meet Ashley Ocampo

Our perfectionist cosmetic chemist

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Her Story

Chemist founder Ashley Ocampo paired her passion for beauty + science to formulate high-performance, skin-conscious makeup that you won’t regret adding to your makeup collection.

HALEYS was founded by Ashley Ocampo, a Filipina American who struggled to find makeup that fit her Asian skin tone, skin type and features.

Plagued by acne, oily skin and short lashes in a world where perfection is expected, the self-proclaimed beauty junkie fell in love with beauty and the transformative power it had for her confidence.

After earning a degree in chemistry, Ashley rejected the cliché medical/pharmaceutical path for an R&D career at – gasp – global cosmetic companies where she was left unimpressed by what crossed her lab bench.

Driven by high expectations and a low tolerance for formulas that slip, fade and clog, Ashley set out to create best-in-class makeup that’s meticulously formulated to enhance your best features.

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Cruelty-Free

Sustainable

Good-for-skin

Science-led