The world of beauty can be a lot. A lot of gimmicks, a lot of trends, and a lot of products you buy and then immediately regret buying because they either don’t do what they say or don’t work their supposed magic fairy dust on you.

Consider HALEYS your moment of calm and connection in the world of beauty overwhelm, here to deliver only the goods on your quest for makeup that you control
and feel comfortable in.

At HALEYS, we’re a team of Asian-American women who have always felt that we needed to fix products to make them work for us.

While the problems we have with makeup start with us, they’re in no way unique to us. We know that a solution for one is a solution for all.

So, as a team, we take on all the toughest challenges — solving the problems we have with makeup products by doing the hard work to truly make them better.

This means fixing things like heavy mascaras that make our light lashes droop, filler-filled products that break out our sensitive skin, and powders that settle into our lines.

We take a feature-focused approach, studying the face and coming up with clever solves. And because we’re founded by a perfectionist chemist, we’re formula-first, all about the product performance, and not shy about getting nerdy about exactly what we’ve done to make makeup work better for you.

We’re as precious with our time as you are, so we never over- or under-do things. We realized that we don’t need to make a gazillion shades; we just need to make the right ones.

We keep working until every product is as perfect as possible, scrapping what doesn’t get us feeling inspired and testing everything on our team of all tones, textures, and types with a rigor not often seen in makeup. Every formula passes our HALEYS Simplicity Standard—ensuring it’s easy to wear and intuitive to apply in as few steps as possible. We’ll never ever try to gouge or gimmick you. We keep our packaging light and our prices down.

And we give you a minimalist-esque routine that you can make as natural or glam as you like. All of our makeup is made for your multi-hyphenate lifestyle: blendable and buildable, dabbable and blottable, smudgeable and spongeable.

Here in HALEYS world, problems are meant to be—solved, ceilings are meant to be—shattered, and you are meant to create a look that’s—unapologetically your own.