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What is Setting Powder? Meet Re–touch!

Ultra-blurring, Always Seamless, All-day Hold.

setting powder


Imagine this: You spent 20 minutes meticulously applying your makeup and leveling up your look. You’re looking (and feeling!) beautiful and ready to take on the world. Two hours later, you pass by a mirror and are shocked to see what’s there: a super shiny complexion topped off with cakey foundation, creased concealer, and streaky bronzer. A nightmare come true? No, we got you. Our 5-star Re-touch Soft Focus Setting Powder locks in your look to deliver a seamless, soft-focus finish.

“A must-have! This powder is like photoshop for your face! And your makeup won’t budge.”

Casey K., HALEYS Customer / Beauty Obsessionist
setting powder

What Is Setting Powder

Setting powder has been used for thousands of years (originally to ward off evil spirits?!). Legend has it that the Queen of beauty herself, Cleopatra, applied powder before putting on her makeup in ancient Egypt. And ingredients throughout history include everything from rice flour to crushed chalk to toxic lead and even crocodile excrements./p>

What does setting powder do in the 21st century? Luckily, today’s powders use kinder, cleaner ingredients that do more than ward off evil spirits. Our chemist-founder, Ashley, spent years formulating HALEYS Re-touch Soft Focus Setting Powder to create an ultra-blurring, featherweight powder. The silky formula blends in seamlessly to smooth imperfections, absorb excess oil, and set makeup for a photo-friendly finish—without caking or flashback! Plus, it contains skin-friendly ingredients, including Spherical Powder, Soybean Oil, and Vitamin E that hydrates, nourishes, and smooths for comfortable all-day wear. Plus, it works on all skin types and tones.

“As an African American woman, I was afraid to purchase this white powder due to flashback! Well to my surprise, this is my FAVORITE powder at a great price. I’m blown away. I reach for this powder before my more expensive powders.”

Anonymous, HALEYS Customer / Beauty Obsessionist
setting powder

How to Apply Setting Powder

Applying Re-touch Soft Focus Setting is pretty foolproof. Whether you use a brush or a sponge, you can’t go wrong.

Our Brilliant Powder Brush boasts supremely soft fibers and a functional domed shape to evenly sweep on evenly, sculpt precisely, and set seamlessly. Simply, dip the brush into powder, tap off any excess, then apply evenly across your face, or target specific areas. (T-zone perhaps?)

Our Re-mix Complexion Sponge also works wonders. Just be sure to dampen the sponge with setting spray or water so it can better pick up the powder. The narrow tip is perfect for applying powder under your eyes to set and bake makeup.

“Magical product. This powder truly acts like an airbrush on your skin and makes your face look almost flawless. Well done, HALEYS Beauty. You have created a masterpiece!”

TaraL, HALEYS Customer / Beauty Obsessionist
setting powder

When to use Setting Powder

The short answer: however you want to! Apply Re-touch to set liquid or cream products (like foundation), extend the wear of your makeup, or touch-up on the spot. It can also be used to absorb oil, brighten under-eyes, and blur visible pores and perfections.

“My holy grail! This has saved my life literally! I had given up on makeup because I have so much milia under my eyes but this gave me my confidence back.”

Maria S, HALEYS Customer / Beauty Obsessionist

The Ultimate Holiday Helper

Re-touch is a must for company parties, family photos, and festive gatherings. Sneak it into a loved one’s stocking or add yourself to the Nice List and gift yourself!

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