Sculpted definition. Nourishing ingredients. Beautiful blurred finish.   Just a Craze or Here to Stay? Contouring has been a staple on the IG scene ever since a certain famous family from Calabasas professed their die-hard...

 Have you heard of the kabuki brush yet? Get to know more about this makeup lover’s essential tool and learn how you can incorporate it into your beauty routine.   What is a Kabuki Brush?...

Learn more about HALEYS Marula Skin Tint, Re-invent. Explore how it helps you create a "glass" look as well as learn about its vegan & cruelty-free ingredients. More Coverage. More Staying Power. More to Love....

Re-defining the Eyebrow Game 90s fashion may be all the rage, but that decade’s overly-plucked, penciled-in eyebrow trend hasn’t made a comeback. The strong brow game is still going strong, but instead of the “Instagram...

Ultra-blurring, Always Seamless, All-day Hold.   Imagine this: You spent 20 minutes meticulously applying your makeup and leveling up your look. You’re looking (and feeling!) beautiful and ready to take on the world. Two hours...

Start Fresh. Finish Flawless.     A Clean Sweep for Brushes (& Sponges!) When it comes to makeup, there are a lot of “rules”. And by rules, we don’t mean “you should never pair a...

Re-meet the New Re-fine     Lighter. Luxer. More (Skin) Loving. We gave Re-fine a new life on life—re-formulating our nutrient-packed face primer with a luxurious, lightweight texture that blurs, illuminates, and creates a silky-smooth...

Say Hello to Re-fresh     Meet the Ultimate Multi-tasker Ever wish you could push a magic button (or in this case a magic setting spray) and reset your makeup with a spritz? Turns out,...

Finally—the Concealer You’ve Been Waiting for     Ever wish you could take two beauty products and magically merge them together to create your ultimate, holy-grail essential? So do we! Luckily, our founder, Ashley, just...